Flicka

Developing Technology

Flicka is one of our innovative portfolio projects — a specialized social network for enthusiasts of the equestrian world. The frontend of this project was developed using React.js to deliver a fast, interactive, and fully responsive user interface. On the backend, we used Nest.js to implement a scalable, secure, and modular architecture for managing users, posts, news feeds, comments, and tags. This project combines a smooth user experience with modern technologies, creating an online platform for connection, sharing, and interaction among horse lovers.

In addition to the website, the Flicka mobile application has been developed using React Native and is currently in beta and under testing.

Startup's Status:

The platform is currently online and is attracting users and selling equestrian products through SEO and digital marketing.

– A comprehensive digital platform for equestrian sports in Iran”

– A social network + marketplace + digital equestrian encyclopedia”

– A blend of LinkedIn, Divar, Instagram, and Digikala — built exclusively for equestrian sports

Download Pitch Deck

What is the problem?

❌ Equestrian sports in Iran are a luxury and specialized field, yet there is no comprehensive digital platform.

❌ Shops, trainers, services, and products are fragmented.

❌ Users don’t know where to shop, which services to use, or even how to connect with other riders.

❌ Buying and selling second-hand products happens without a structured infrastructure.

Flicka's Solution:

✅ Unified listing of shops and service providers
✅ Marketplace for new and second-hand products
✅ Social network with sharing, product tagging, and messaging features
✅ Direct connection between buyers and sellers
✅ A ready platform for targeted advertising and marketing
✅ Dedicated profiles and pages for every horse, rider, club, event, service provider, and shop

Target Market:

🎯 Target audience: approximately 10,000 professional riders in Iran

💰 High-spending market:

– Each horse owner makes at least 10 transactions per month, with a total monthly value of no less than 30,000,000 tomans

– Equestrian equipment costs 3–4 times more than those of mainstream sports

– Horse prices range from hundreds of millions to billions of tomans

– A constant consumer market: feed, supplements, equipment, apparel, and services

– Dealers, trainers, and horse owners are all active and in need of a central reference platform

– Hundreds of shops and clubs exist in the market

– A luxury market with high financial potential and no serious digital competitor

Website Gallery

View some of the website pages right here.

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Home Page

Users Feed Page